Malcolm Gladwell is an author who is making waves in the areas of cognitive psychology and redefining how we react to trends and new situations. His Tipping Point book became a best seller where he explains how we move in flocks when making decisions. First adaptors can even be divided into more thinly sliced bands, with a minuscule number of "hyper-enthusiasts " directing "Smart Mobs" in directions that develop into massive movements and spread the seeds of revolutions. His newest book Blink talks about how the snap judgements we
make on a daily basis may be rooted at a deeper level then we think.
About Malcom Gladwell (2)
The Tipping Point (2)
The Tipping Point (5)
The Tipping Point (3)
Reviews (first dozen are fine)
The Tipping Point and Youth Marketing (4)
Using The Tipping Point (1)
Apple & The Tipping Point (1)
The Tipping Point & Game Design(2)
Fast Company Gladwell Interview(2)
Gladwell audio (55 mins)